Vail Resorts Creates Personalized Skiing Experience with RFID

September 10, 2013 Kristen Hess

Vail Resorts Creates Personalized Skiing Experience with RFID

Vail Resorts began using RFID in 2008 to make it easier for the company to check lift tickets at chairlifts.  Each season, multi-day or single-day pass issued at one of five Vail resorts contains a UHF RFID inlay which, when detected by a reader inside an RFID-enabled gantry, allows the skier to board the lift.

Now, Vail Resorts is leveraging its RFID infrastructure to deliver an exciting and interactive experience to their guests. Fixed RFID readers track skiers’ progress and calculate each person’s run speeds, number of lift rides, vertical feet skied, and number of ski days.  By logging onto their EpicMix.com accounts, guests are able to access all of these stats. They can also “race” friends, family, and others, view race results on their personal dashboards, and win virtual “pins” for various achievements.

Guests can also sync their social media accounts to EpicMix, which will automatically share their achievements and best times over their preferred social networking site. This feature also allows participants to see which of their social media friends are on the mountain, and helps friends set up meeting times and places.

Vail Resorts also employs photographers to take pictures of guests while skiing or boarding. Equipped with cameras and RFID readers, photographers are able to snap a photo of a guest, and have that photo automatically linked to the person’s EpicMix account. Guests are then able to login to EpicMix later to access their photos and share with friends and family.

Continue reading about other applications that use RFID to enhance customer experience.

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