RFID Gets Personal to Wow Guests and Improve Experience

May 15, 2013 Joey McFarland

RFID Gets Personal to Wow Guests & Improve Experience

Imagine being personally greeted by a rock star, seeing a giant encouraging video clip from family members during a marathon or receiving your favorite drink immediately upon entering your regular bar? Businesses are bringing these dreams to reality with the help of RFID. From haunted houses to sports tournaments, the technology is improving many different types of experiences.

How does it work? RFID cards given to guests contain a unique ID number that links to information stored in a database. When a visitor comes in range of an RFID reader, the information is retrieved triggering personalized greetings, messages and videos.  Keep reading for some cool examples of companies succeeding with this concept.


RFID Wows Guests with Personalized Videos, Messages

At the New York City Marathon, ASICS took advantage of ChronoTrack’s RFID timing infrastructure and used the technology to display personal messages to runners.  Several months before the race, friends and family members could submit encouraging videos to the ASICS Support Your Marathoner service. Messages are linked to each runner and the unique ID contained in the RFID tag.  As runners pass certain points along the course, RFID readers register their tag and their personal video is displayed on a 20-foot LED screen.

The Apollo Agency, a Montreal event management firm, is using RFID to spice things up at functions and parties.  At one event featuring a local band, guests were personally greeted by the lead singer. Prior to the event, guests registered online and included information such as preferred language.  Upon arrival, each person was given an RFID card linked to their registration details in the back-end system.  The band’s lead singer prerecorded messages greeting party guests by name in either French or English. Attendees heard their personal greeting when they passed by a designated RFID reader.

The Nest Haunted House takes advantage of RFID to personally spook visitors. If guests opt-in to the system, during the tour they will see a tombstone with their name and birthdate, view projected images of themselves and friends bloodied and zombie-like, and hear their name called out by actors.

Guests Receive Ultimate VIP Treatment with RFID

Manhattan’s 13th Street Entertainment, parent company of a restaurant, a club and a lounge, is testing an RFID system that creates a more personal experience for VIP guests.  At the three businesses’ shared building, readers installed at entrances register customers carrying RFID-powered loyalty cards. The card’s unique ID is linked to the individual’s information on the server, such as name, photo, favorite food and reservation information. Staff members with mobile devices are updated when a new VIP guest enters. Staff can greet customers by name, ready their favorite drink and take them to their preferred table.  13th Street Entertainment chose RFID because it is effective and discreet – allowing the company to don personal treatment without disrupting VIP customers with questions.

During a PGA TOUR, RFID was used to improve fan experience. Special entrance tickets given to VIP guests contained RFID tags which, when in range of a reader, activated personal greetings flashed on a big screen.

The examples above show that RFID is sure to bring excitement to a wide variety of events, creating happy customers and happy businesses.  Please contact Impinj if you are interested in learning if RFID can improve your guest’s experience.

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