Disney Creates Magical Experience with RFID

January 10, 2013 Joey McFarland

Disney Creates Magical Experience with RFID

This spring, Disney will begin personalizing your experience at Walt Disney World with the use of RFID-enabled rubber bracelets called MagicBands.  According to a filing with the FCC, the bracelets contain a passive UHF RFID chip.  MagicBands will function as a ticket, room key, FastPass, parking pass and credit card, if visitors so choose.  Hoping to make experiences at the park as interactive as possible, the technology will enable Disney employees to greet guests by name and wish them a happy birthday.

Disney is not the first company to use RFID to make the world more interactive.  The Nest Haunted House personally spooks guests with information it obtains through an RFID tag linked to a guest’s Facebook profile.  At the New York City Marathon, runners can see video messages from family and friends when they cross certain mile checkpoints. And Impinj partner Pittsfield ID is improving the in-store shopping experience with RFID-tagged items on an interactive display wall at stores such as New Balance and L.L. Bean.

It’s exciting to see more and more companies turning to RFID to bring consumers cool experiences such as these! Read more about their successes on our case studies page.

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