The Nest Haunted House in Arizona is known to be one of the spookiest places in America, having been picked as one of the nation’s best haunted houses for years running. This Halloween season, the Nest expanded their high-tech special effects to become the world’s first RFID-enabled haunted attraction.
The solution, from Fish Technology, is used to personally spook visitors throughout the tour by pulling information from guests’ Facebook pages. Visitors are given lanyards with RFID badges that contain tags from HID Global with an Impinj Monza 4QT RFID chip. If a guest opts in to the system, in the Fish Technology software, the tag’s unique ID number is connected to the user’s Facebook account.
Throughout the haunted house, eight RFID read points powered by Impinj Speedway Revolution readers register a badge’s ID number to initiate a connection to Facebook to retrieve information and pictures of the visitor. Guests will see a tombstone with their name and birthdate, view projected images of themselves and friends bloodied and zombie-like, and hear their name called out by actors throughout the site. One read point also has a camera to photograph people “mid-scare”. The photo links to the person’s ID number and gets posted on their Facebook page.
The Nest chose to use UHF RFID technology because it provided a read distance of a few feet (rather than inches), which was ideal for keeping the experience a surprise for the guests.