Brazil Warms Up to RFID

November 16, 2012 Joey McFarland

Brazil Warms Up to RFID

Brazil, with a population of 200 million and a growing economy ranked 6th largest in the world, offers huge potential for the adoption of RFID technology. We’ve been seeing deployments of RFID in Brazil across a broad range of markets including retail, aerospace, tourism, education and high-technology. The retail apparel market is especially warming to item-level RFID for use in supply chain accuracy, security and on-shelf availability.

The retail apparel landscape in Brazil differs significantly from that of the United States. Like the US, Brazil has some large retailers with hundreds of stores, but a significant share of the market also belongs to locally owned, single location retailers who buy from a wide variety of small brand owners. And, internet retailing has not emerged as a threat to traditional bricks-and-mortar retail to the extent that it has in the US.

Adoption of RFID in Brazil depends on two things. First, retailers need to look beyond RFID as a supply chain technology to understand the value RFID holds in improving store operations and the shopping experience. Secondly, RFID needs to be easy for small stores to adopt. The lack of complex legacy IT systems and the common practice of in-store or distribution center (DC) tagging should make it easy to offer an RFID-in-a-box solution that dramatically simplifies the day-to-day challenges of running a store.

The popular Brazilian retail group Valdac Global Brands’ use of RFID for apparel brand memove is an example of a large Brazilian retailer succeeding with the technology from source to floor. RFID is decreasing operating costs, increasing supply chain accuracy and improving the customer experience.

To learn more about the successes of Valdac Global Brands, HP Brasil and more, join Impinj at RFID Journal Live! Brasil in São Paulo on November 29-30.

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