Retail Case Study: L.L. Bean

February 8, 2011 Lea DeJarlais

Outdoor retailer L.L. Bean has partnered with Pittsfield ID to implement an in-store RFID system that displays useful and engaging product information when a customer interacts with an item. The implementation, installed at the retailer's Freeport location, features multiple antennas connected to a single Impinj Speedway R420 reader. The system is integrated with a shoe wall where 30 hiking boots are exhibited, and features a video screen wired to a server that shows videos, graphics and text about the boots.

While customers interact with products, the RFID solution gathers shopper data, including the number of times an item is picked up and for how long. This information can then be compared to sales data, allowing L.L. Bean to analyze whether the interest the product generates purchases. The system can also be used for in-store A/B testing to see gauge sales performance with different versions of the product content.

L.L. Bean is using this RFID pilot to determine if they will eventually deploy the technology permanently.

Source: RFID Journal

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