Guide to the Big Apple: Where to Experience RAIN RFID for Retail in NYC

January 14, 2016 Adriane Holter


Heading to NYC soon? The Big Apple is host to many retail stores that have deployed RAIN RFID solutions for omnichannel, replenishment, customer experience and more. 

Add these store locations to your NYC itinerary to experience RAIN RFID retail solutions first-hand.

G-Star RAW Union Square
873 Broadway
New York, NY 10003

The G-Star RAW Union Square store has an end-to-end solution with overhead RAIN RFID gateway infrastructure. The solution uses the Impinj platform including ItemSense software and xArray gateways for “hands-free” infrastructure, and delivers item-level visibility and in-store analytics with Detego InStore and RIoT mobile apps. It allows G-Star RAW franchisee owner, Denimwall Inc., to automatically collect data about their merchandise, providing accurate inventory information and real-time visibility – all hands-free, without human intervention.

Rebecca Minkoff Flagship
96 Greene Street
(Between Prince Street and Spring Street)
New York, NY 10012

Rebecca Minkoff’s flagship store in NYC’s SoHo neighborhood features smart fitting rooms and enhanced shopper experiences based on RAIN RFID technology. Customers receive a seamless retail experience that includes easy access to detailed product information to help inform the buying process.   

Macy’s Herald Square
151 West 34th Street
New York, NY 10001 

Macy’s tags retail items chainwide, in its department stores across the nation for increased item-level inventory tracking and omni-channel fulfillment. With RAIN RFID, Macy’s can determine real-time stock inventory to sell down to the last item and determine accurate replenishment needs. Accurate stock count across national stores also allows the retailer to use each of its stores as a distribution center that can fulfill online orders and, in some cases, provide  same-day delivery.

Polo Ralph Lauren
711 5th Ave
New York, NY 10022

Ralph Lauren’s flagship store is outfitted with RAIN RFID-enabled fitting rooms that provide an engaging shopping experience for customers. The fitting rooms include a touch-screen mirror that syncs with existing inventory and point-of-sale systems, connecting customers to available items that may be of interest and reduce wait times for service. Ralph Lauren’s RAIN RFID solution is deployed in partnership with Oak Labs.

Sak’s Fifth Avenue
611 5th Ave
New York, NY 10022

Visit the shoe department at Sak’s Fifth Avenue’s flagship store to see how RAIN RFID ensures available merchandise is on display. The RAIN RFID system tracks each display pair of the thousands of shoes in the store to make sure all in-stock pairs are on the store floor. If a customer sees a pair of shoes at Sak’s Fifth Avenue, then they are guaranteed to be in the back and available for purchase. 

Ready to dive into RAIN RFID for retail? Request an application consultation to talk to an Impinj expert before you visit these locations!


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