Impinj is celebrating its 15th year in business with a branding refresh and the opening of its new corporate headquarters. This strategic rebranding initiative reflects Impinj’s role in connecting billions of items to the Internet, expansion into software, and driving growth in markets such as retail, healthcare and manufacturing.
The new logo and brand identity is an evolution of the former visual elements with a modernized typeface, color palette and a reimagining of the original red burst. Many Impinj web properties and assets reflect the new brand identity, and the remainder will be updated over the next six months.
The new brand extends to Impinj’s physical space as well, with the official opening of its new headquarters at 400 Fairview in Seattle. Impinj announced in December 2014 plans to relocate to support its employee growth, which grew by 50 in 2015 to-date.
During this milestone anniversary, the company sold its 10 billionth RAIN RFID chip and received several industry awards for its technology strength and industry leadership. To learn more about Impinj’s 15th anniversary and branding refresh, please read the full press release.